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Tourism Resource Assistance Center (TRAC) Sessions in WNC

The North Carolina Department of Commerce Division of Tourism and the Blue Ridge National Heritage Area Partnership invite you to attend one of two TRAC Sessions that will be held in Western North Carolina to help local and regional tourism businesses engage more fully with programs offered by the Division and its partners.

Wednesday, April 18, Bryson City, 2 – 5:30 pm, Fryemont Inn
Thursday, April 19, Morganton, 10 am – 2 pm, Morganton Community House

The Tourism Resource Assistance Center (TRAC) program was developed to assist businesses of all sizes in business development and marketing of their tourism products and services. These businesses include independent artisans, dining, lodging, retail businesses, event and attraction owners and managers, entrepreneurs, outdoor adventure providers and others who wish to strengthen their tourism economies.

At each TRAC session, representatives from the Division will be on hand to discuss services they can provide businesses, including strategic planning, assistance with identifying funding sources, and as liaisons with other local, state, and federal agencies.

Businesses can take advantage of the Division’s research, development and marketing services and discuss best practices in reaching travelers, the media and increasing tourism visitation and spending.

In addition the Blue Ridge National Heritage Area Partnership and regional partners will also be on hand to answer questions and share resources.

There is no charge to attend, and no reservation is required, but an RSVP is appreciated. For more information about TRAC or to RSVP, please contact André Nabors at (919) 733-7502, or Eleanor Talley at (919) 733-0869.

In light of COVID-19 precautions, some sites may be closed or events canceled. Please check directly with the sites listed for the latest information.