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Protect Western North Carolina’s Natural and Cultural Treasures

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Our mission at the Blue Ridge National Heritage Area (BRNHA) is to protect, preserve, interpret, and develop the unique natural, historical and cultural resources of 25 Western North Carolina counties for the benefit of present and future generations. We exist to sustain our heritage and stimulate improved economic opportunity in the region.

“Folks are tending now to travel to places, but it’s easy to miss things that are off the beaten path. The Blue Ridge Craft Trails is breathing life into those communities, bringing people to them, making so many folks aware of what we have here, what we’ve come from, and what we don’t want to lose.”

Ellen Schaller
Manager, Southern Highland Craft Guild Shop
Moses Cone Manor, Blowing Rock, NC


With the support of partners like you, we support Western North Carolina through:

  • Grants–BRNHA has awarded 188 grants totaling over $2.5 million to projects that preserve, interpret, and develop the heritage resources of the region. These awards have leveraged another $5.9 million in matching contributions from the state, local governments, and the private sector in all 25 counties in Western North Carolina.
  • Cultural Trails– We preserve and promote our traditional music and craft heritage through the Blue Ridge Music Trails and the Blue Ridge Craft Trails. These programs are attracting new visitors, enriching communities, stimulating small-town economies and supporting artists and organizations that keep our traditions alive.
  • Education – Working with partners, we offer training to artists and cultural, conservation, and heritage leaders, and we support the work to give young musicians an opportunity to learn from tradition-bearers through Junior Appalachian Musicians (JAM) programs.
  • Economic Impact – BRNHA and its heritage tourism partners have contributed $2.39 billion to the Western North Carolina economy annually, generating $1.765 million in state and local taxes and supporting 30,000 jobs. (Economic and Community Impact of the Blue Ridge National Heritage Area conducted by Primm Research and Magellan Strategy Group.)
    Blue Ridge National Heritage Area Partnership is a nonprofit 501(c)(3) organization. Your contribution is tax deductible to the fullest extent allowed by law.

If you prefer, please make your check to 31 College Place, Suite 120, Asheville, NC 28801.

Use Your IRA to Support WNC’s Natural and Cultural Heritage

If you are 70½ or older, you can make a tax-free distribution from your traditional or Roth IRA to the Blue Ridge National Heritage Area. It’s an efficient way to support the causes that matter to you most.

Contact your tax professional to make arrangements and notify BRNHA of your intentions by emailing us at info@blueridgeheritage.com.

For more information about supporting the Blue Ridge National Heritage Area, please contact Executive Director Angie Chandler at angie@blueridgeheritage.com.

Financial information about the BRNHA and a copy of its license are available from the State Solicitation Licensing Branch at 919-814-5400. The license is not an endorsement by the State.