The Town of Maggie Valley owns and operates the Maggie Valley Festival Grounds. Events take place on the ground throughout the year. While art & craft festivals are a big draw, the venue also hosts many other specific festivals (auto, motorcycle, and fishing) and music fests such as the Smoky Mountains Bluegrass Festival and HillBilly Jam. Seasonal-themed celebrations are held on the grounds for the Fourth of July, Labor Day, Halloween, and Winter.